Consumers and businesses simply don't’ need to be sold to; instead, they’re doing a quick internet search to find the best product in their neighbourhood or even in the world where they’ll proceed to order it online. Videos are amazing for getting all sorts of messages out there, and if we think in terms of practicality, a short, unique explainer video can do a world of difference when it comes to educating people on the ins and outs of your particular product. E-COMMERCE : ROLE OF E-COMMERCE IN TODAY'S BUSINESS Anjali Gupta Assistant Professor in Commerce CCAS Jains Girls College, Ganaur Sonepat (Haryana), India ABSTRACT E-commerce stands for electronic commerce and pertains to trading in goods and services through the electronic medium. Check out our recent article on video marketing. Role of digital marketing tools for ecommerce brands: Today, there are innumerable tools available to a digital marketer to draw out different plans to achieve their targets. And landing pages are great places to place videos, too. Here we’ll outline some best practices for digital marketers to create and share video, and highlight 5 key reasons why video is so crucial to your marketing strategy. Employing its remarkable capabilities not only allows sellers to connect with their customers through their web and mobile platforms, but it also helps in effective management of orders, payment, deliveries, and returns. First off, figure out what the ideal video length is for your platform - here’s what Hubspot recommends: Other things you’ll want to to to ensure the best engagement and accessibility as well as boost your SEO include using captions for autoplay and keeping the video on silent if it’s on a landing page. 81 % of businesses are now using video for marketing. Videos on landing pages can be very effective but only if they don’t scare viewers away. As this industry solely based on the internet, Digital Marketing plays a major role in its growth because it is the only tool that can help in any business growth hacking through digital mediums. Emails play a huge role in the customer shopping experience. Real-time, ephemeral content is great for: 90% of consumers claim a video will help them make a purchasing decision. While there is certainly a trend towards higher quality video on a professional level, anyone can hop onto their laptop and create their own video in under an hour. Explainers can help educate people about your product and can be used in conjunction with instructions, customer service activities, and a whole other range of applications. Video is one of the most popular content forms in the world and the truth is that it’s not likely to be going anywhere soon. • Identify the unique features of e-commerce, digital markets, and digital goods. Search Digital commerce jobs. 2. e-Commerce. • Identify the various types of e-commerce and explain how e-commerce has changed consumer retailing and business-to-business transactions. Driven by lower prices, convenience and the broadest selection of products, online consumer spending is soaring. Whether you create it or not, the shopping journey begins with video. Digital India initiative to boost e-commerce across country: AMI Once the Digital India project takes off, the government will deliver services via mobile connectivity and in doing so, is expected to bring the internet and broadband to remote corners of the country, thus providing the underlying connectivity for e-commerce. Comscore data show that in the last twelve months $304 billion was spent via e-commerce in the U.S., with Travel accounting for $110 billion and Non-Travel (aka Retail e-Commerce) pulling in $194 billion. E-commerce is a like any type of business where buying and selling involve the Internet. By using storytelling and unique types of media you can easily catch people’s attention and hold it while they’re actually entertained. B2B, B2C, C2C and similar opportunity help In order to understand how your videos are performing, practice good SEO standards and always check your metrics. Interested in learning more about how to use digital video effectively? Here we’ll outline some best practices for digital marketers to create and share video, and highlight 5 key reasons why video is so crucial to your marketing strategy. When you have an active presence in social media, you are essentially running social media marketing campaigns and not digital marketing campaigns. At this point, you may be thinking that video is only a tool to get a user to buy your product, but we are seeing this medium encourage engagement both pre-purchase and post-purchase. If you can find people in your industry looking to boost their social following, this can be a great way of essentially getting free advertising. The Ultimate Strategy for Which Career Is Better ? The interesting thing about these videos is that they’re only up for 24-hours so that creates more of a real-time feel. Doing this can also help you to find out information about the product if the people doing the video reviews have a lot of engagement and comments. E-business and digital marketing strategies are being largely adopted by all online companies over the globe not only to boost up sales but also grasp the competitive advantage. It consists of business-to-consumer and business-to-business commerce as well as organizational transactions that support those activities. Kap7 wins points here for offering tips in the video for how to use the product in training and to improve skills at the sport. Once shoppers know what they are looking for, they will often seek advice from others on what to buy. Digital marketing is one of the key factors to the success of eCommerce and digital analytics is the key to digital … Role of Digital Marketing in e-commerce 6 years ago on Friday, November 21st, 2014 Driving or walking all the way to the shop, spending hours to purchase a thing or two and then waiting in the long queue to pay for it.. 1,358 open jobs for Digital commerce. Get the right Digital commerce job with company ratings & salaries. Consumers like it because it’s easy to digest, entertaining and engaging, and marketers like it because it can give a potentially huge return on investment (ROI) through many channels. (Hubspot). You send out digital invoices by email. This means incorporating the right keywords, a solid meta description, and also a strong title. To this end, marketers in many fields (perhaps not all) need to approach audiences with a value-based offer instead of a “sale.” And videos excel at giving customers a really up-close look at a product, service, or even an influencer or teacher. Digital Video is The New Window Shopping. 3 Psychology Secrets That Can Boost Your Inbound Marketing Strategy, Excel at Digital Selling: Reach Your Quota and Achieve Success, How to Become a Dynamic Content Dynamo and Increase Your Conversions, 6 Ways to Instantly Improve Your Product Page Conversions, DMI Postgraduate Diploma in Digital Marketing, Certified Social Media Marketing Specialist, Certified Digital Strategy & Planning Specialist, Offering a feel of face-to-face interaction, Offering audiences casual, interesting updates (eg: behind the scenes). UNIT-8: Multimedia and Digital video, Key Multimedia concepts, Digital Video & Electronic Commerce, Desktop Video Processing, Desktop Video Conferencing. There has already been a trend by companies like PlayStation and Nikon transitioning to video user manuals. Digital commerce (D-commerce) is a type of e-commerce used by an organization that delivers and sells products online. Plus, the actor in the video is a Water Polo Olympian. Depending on how it matches your product, you may want to use an animated or illustrated explainer video to stand out from the crowd (and not come across as too in-your-face). There’s simply too much choice out there. • Describe how Internet technology has changed business models. For the most part, marketers today are no longer taking a pitching type of approach - the reason? Video is a versatile and engaging content format that not only gives us a real-life picture of what is going on; it’s also easy to share across multiple platforms. D-commerce is used by companies that sell news, subscriptions, documents or any form of electronic content, and the digital commerce company collects payments, handles customer refunds and billing and manages other accounting functions for online publisher … Join the game and learn key digital marketing skills that keep you ahead of the pack. Digital video is one of the most flexible ways to express a brand’s message with possibilities that extend past paid marketing and can provide a superior e-commerce experience for customers. Let's suppose you're active in auto insurance. COVID-19 will forever change retailing, and its initial impact on e-Commerce is creating challenges to online selling & service no one imagined in January. (Cisco). Okay, there you have some amazing reasons for incorporating video into your marketing activities, or learning how to create awesome videos if you’re interested in digital marketing careers. Here are some tips. 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